Ever since I discovered that space invaders are found all across the globe, I realized what can make my day: something small, that’s easily overlooked. It’s especially rewarding when you’ve made some effort. Shit in, shit out – they say. Time in, time out – I say.
Each space invader I discovered (from Melbourne to Amsterdam, Bangkok to New York) whilst scrutinizing rooftops, obsolete viaducts and desolate alleyways would leave me daydreaming about who picked that spot and type of invader. A moment of discovery as a time-out from the present.
That’s how Cucalu works, too. Cut short, it’s a smartphone game that invites you to stretch your creativity by taking photos. Photos containing basic, geometrical shapes. You know, that circle or triangle you subconsciously spot day in, day out.
By really looking out for them, you embark on a visual adventure in a familiar environment. Bonus: a new perspective. Combine your photos into unique short movies and go Dutch: share the creative effort by releasing it into a pool of new friends.
Daniel Disselkoen coined the idea, and we’ve collaborated for two years on the launch, copy and communications. That runs from Thinking Biggy about its PR to Writing Tiny for the in-game instructions. A message is everywhere. Just as triangles, circles and squares. Go hunting.